Challenge
To create illustration for on-boarding process for florists in partnership at BloomNation. In collaboration with Cristel Rossignol, Natalia Garduno, Emma Coria.

Approach
Our team had to find the easiest way to communicate the on boarding process of being on BloomNation platform to florists ranging from young & tech savy to traditional florists who were used to older technology system. In order to communicate efficiently to such broad audience, we had to make our messages extremely simple, yet clear. To make this possible, I went through different variations of illustrations and finalized them in a style that communicated the main call-to-action message for each email.

Role
Illustrator