Polly Pocket and Jurassic Park (Alpha Training Toy) web design & interface navigation.
Challenge
As much as the original Polly Pocket was loved in the 90s, our team had to create a fresh brand digital experience of the newly designed Polly Pocket for its global launch that can attract long time fans as well as the new target audience.
Approach
Working with Creative Director and Polly Pocket brand team, I collaborated with the UI/UX designer and Social Media team to create the new website, CSS guideline, and social media contents. Fun animation was added to each character for storytelling and a memorable user experience.
Role
Visual/UI Designer, Social Content Creator
Bianca Alvarez, Creative Director
Daniella Dell, UX Designer
Liz Crowley, Social Media
Polly Pocket Brand Team
One of the most loved 90’s toy Polly Pocket has made a come back. Known for the “Pocket” sized cases with tiny dolls inside, Polly was every 90’s girls’ favorite mini dolls growing up.
GIFs created with the original heritage brand to target long time Polly Pocket fans.
Lovely gif stickers created for Mattel Social. Look for them on Instagram!
Webpage navigation/layout for Alpha Training Blue, a fully interactive toy that lets you train it— if you dare.