Sr. Art Director | Rachel Kim

Photographer | Ren Adkins

In collaboration with Chance Higgins (Creative Director), Marie Provence (Senior Production Manager), Ryker Marble (Brand Designer)

RHA Collection is the only FDA approved hyaluronic acid filler for dynamic wrinkles and folds, one of the brands under Revance Aesthetics.

Our brand needed a visual refresh that better represented dynamic movement of the filler as well as diverse representation in skin tones in our marketing assets. As the Art Director, I art directed the new video and photoshoot and created brand identity that elevated existing RHA Collection by capturing movement, natural expressions, and elegant beauty tied closer to the brand personality.

Art Director | Rachel Kim
Photographer | Tina Piccard
Producer | Andrew Hamilton

Sr. Art Director | Rachel Kim

Photographer | Kirsten Leslie

In collaboration with Chance Higgins (Creative Director), Marie Provence (Senior Production Manager)

Art Director & Photographer | Rachel Kim

In collaboration with Chance Higgins (Creative Director) & Ryker Marble (Brand Designer)

TOMS Mallow was one of the biggest product and brand launches after the TOMS rebrand. As the main designer for this launch, I was responsible for creating a visual story that embodies TOMS new brand and social impact strategy into the web platform as well as on OOH advertisement that was placed in the streets of Los Angeles and New York.

Target Audience:
- Fashion Early Adopters: Women 18-34
- Trend-conscious, on their own terms: This audience cares about fashion and trend, but are excited to put their own spin on it.

Marketing Objective:
- Use this youthful play on our icon to generate brand & product
consideration among a Gen-Z consumer.
- Primary KPI: Brand Consideration among W18-24 year old (2021 target: 14% from 12.6%

Impact:
Since launching the campaign, in the span of a month

- 49.4M Impressions on Social
- 287k Landing Page Views with 613k new visitors
(Mallow HP Hero launch had a strong interaction @ 6.3% compared to the average HP Hero CTR since February brand refresh, which is 5.9%. Hero engagement slowed down the following period with a different asset.)
- $90.4k in Revenue from Email Marketing
- 18M OOH Impressions in NYC, 35M in LA
- Mallow was the #2 product sold in the first month of launch


Creative Director | Steve Hoskins
Lead Designer | Rachel Kim

Website
Launch Email & Socials
OOH
Wholesale/Retail

TOMS Digital Marketing assets including web layouts, icons and email campaigns. TOMS went through a rebrand in 2021— I led the design efforts to refresh all email templates for product, social impact, welcome, customer retention onboarding emails.

Designer | Rachel Kim
Photographer | Al Noelle
Copywriter | Alex Fagen

Web Banners
Email Refresh
PDP Layout Page

Monochrome photo series with everyday objects

Personal project playing with color schemes, props, sets, compositions, and food.

Photography, Art Direction | Rachel Kim

Model: Anita Joo

Different illustrations over the years