RHA Collection is the only FDA approved hyaluronic acid filler for dynamic wrinkles and folds, one of the brands under Revance Aesthetics.

Our brand needed a visual refresh that better represented dynamic movement of the filler as well as diverse representation in skin tones in our marketing assets.

As Art Director, I led a comprehensive brand refresh focused on "Elegant Motion." I oversaw the conceptual development and rebranding strategy, transitioning the visual language to one that celebrates natural expressions. I developed the shot lists and provided on-set direction for both video and photography, ensuring that the casting, lighting, and wardrobe reflected a premium, inclusive aesthetic. The result was an elevated brand identity that authentically captured the intersection of science and beauty.

Art Director | Rachel Kim
Photographer | Tina Piccard
Producer | Andrew Hamilton

TOMS Mallow was one of the biggest product and brand launches after the TOMS rebrand. As the main designer for this launch, I was responsible for creating a visual story that embodies TOMS new brand and social impact strategy into the web platform as well as on OOH advertisement that was placed in the streets of Los Angeles and New York.

Target Audience:
- Fashion Early Adopters: Women 18-34
- Trend-conscious, on their own terms: This audience cares about fashion and trend, but are excited to put their own spin on it.

Marketing Objective:
- Use this youthful play on our icon to generate brand & product
consideration among a Gen-Z consumer.
- Primary KPI: Brand Consideration among W18-24 year old (2021 target: 14% from 12.6%

Impact:
Since launching the campaign, in the span of a month

- 49.4M Impressions on Social
- 287k Landing Page Views with 613k new visitors
(Mallow HP Hero launch had a strong interaction @ 6.3% compared to the average HP Hero CTR since February brand refresh, which is 5.9%. Hero engagement slowed down the following period with a different asset.)
- $90.4k in Revenue from Email Marketing
- 18M OOH Impressions in NYC, 35M in LA
- Mallow was the #2 product sold in the first month of launch


Creative Director | Steve Hoskins
Lead Designer | Rachel Kim

Website
Launch Email & Socials
OOH
Wholesale/Retail

Partnered closely with video producers and directors to bridge the gap between initial concept and final frame. My role spans the full creative lifecycle: from brainstorming core narratives and defining casting/wardrobe look and feel to leading visual graphic storyboards.

Role: Art Director, Storyboard Designer, Art Department
In collaboration with Gabe Veenendaal (Producer, Director), Caleb Blackhurst (Film Director), Adam Rallison (Motion Designer), Wes Bennett (Motion Designer)

Company Kick Off is an internal event that happens every year to push and motivate each year’s theme. In collaboration with our creative team, I led the design and branding of CKO ‘26 working on all mediums including logo, prints, brand guide, video, and etc.

Sr. Art Director | Rachel Kim

In collaboration with Marie Provence (Sr. Production Manager), Chance Higgins (Creative Director), Caleb Hepler (Sr. Creative Director)

Sr. Art Director | Rachel Kim

Photographer | Ren Adkins

In collaboration with Chance Higgins (Creative Director), Marie Provence (Senior Production Manager), Ryker Marble (Brand Designer)

Monochrome photo series with everyday objects

Personal project playing with color schemes, props, sets, compositions, and food.

Sr. Art Director | Rachel Kim

Photographer | Kirsten Leslie

In collaboration with Chance Higgins (Creative Director), Marie Provence (Senior Production Manager)

BloomNation homepage assets for Mother's Day, Summer, Autumn, and Valentine's Day. In collaboration with Cat Chang & Cristel Rossignol.

Challenge
To communicate a storyline with visual assets for users when they land on BloomNation homepage.

Approach
BloomNation is a marketplace that provides easy flower gifting experience throughout U.S. by partnering with local florists showcasing their unique designs. To communicate the brand of BloomNation, our team created storylines catered for each seasons (Mother's Day, Valentine's Day, Fall, Summer).

Role 
Art Director
Photographer/Videographer

Art Director & Photographer | Rachel Kim

In collaboration with Chance Higgins (Creative Director) & Ryker Marble (Brand Designer)

TOMS Digital Marketing assets including web layouts, icons and email campaigns. TOMS went through a rebrand in 2021— I led the design efforts to refresh all email templates for product, social impact, welcome, customer retention onboarding emails.

Designer | Rachel Kim
Photographer | Al Noelle
Copywriter | Alex Fagen

Web Banners
Email Refresh
PDP Layout Page

Challenge
To create illustration for on-boarding process for florists in partnership at BloomNation. In collaboration with Cristel Rossignol, Natalia Garduno, Emma Coria.

Approach
Our team had to find the easiest way to communicate the on boarding process of being on BloomNation platform to florists ranging from young & tech savy to traditional florists who were used to older technology system. In order to communicate efficiently to such broad audience, we had to make our messages extremely simple, yet clear. To make this possible, I went through different variations of illustrations and finalized them in a style that communicated the main call-to-action message for each email.

Role
Illustrator

Back To School campaign for TOMS

Challenge

To bring excitement around Back To School moment and have a cohesive visual noting of current circumstances with COVID-19.

Approach

With uncertainty of classroom setting as well as limited images of photoshoots taken place, my approach was to evoke the emotional response to consumers with the usage of colors, geometric shapes, and bold messaging.

Role

Art Director & Designer
Copy by Kendall Pillgrim