Challenge
BloomNation had an access to six bulletin boards in the middle of the 3rd Street Promenade Santa Monica, one of the heaviest attraction sites in Southern California. Our challenge was to create engaging billboards that would allow people to stop and notice in the midst of busy pathways in order to bring awareness to our platform and our partner florists. 

Approach
Understanding that most attraction sites would often have entertainment and sites for experiences and photo opportunities, we decided it would be nice to have posters that would allow people to interact with. Our team decided that 3D Floral Installation would be a great campaign to test out. Along with four notable BloomNation florists in Los Angeles area, we created five beautiful 3D Floral Installations, and one explaining the concept of the installation similar to a museum experience. This supported independent florists to showcase their styles and social platform as well as BloomNation to explain company’s vision in helping out small businesses.

Role
Art Director, Designer
In collaboration with Amy Dubose, Amanda Latifi, MD's Florist, Carola's Floral Design, Here Come The Blooms, Sada's Flowers